Master The Art Of Creative, Original Ideas

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Do you feel like the best ideas are hiding from you?

If you want to build a sustainable business from your designs - you need catchy and unique IDEAS.

There's no shortage of unique, winning ideas.

What if you could come up with creative, original ideas for any  topic or trend, on demand?

But what are these 'proven methods' - and where can you get hold of them?

Michael Essek

Your Ultimate Ideas Toolkit


Core Idea Generation Methods


Built Tools

to help you create ideas fast

for inspiration in a flash

Inside The Ideas Workshop,  you'll learn...

  • How to generate your own puns - whenever and wherever you need to

  • How to grab the 'low hanging fruit' ideas that are so simple that most designers miss them

  • How to extract your existing knowledge, and develop it into T-Shirt ideas that really work

  • How to come up with winning ideas that people love to share and buy

  • How to use well-known visual references to create truly 'on point', witty concepts

  • How to stop wasting time re-inventing the wheel, and use proven frameworks instead - at scale

  • How to wow your customers and clients, and start hearing feeback like - 'how do you come up with this stuff?'

  • How to beat your competition with better ideas, more ideas and the fastest output

  • How to speed up your creative process so you can produce more designs in less time

  • How to become an infinite source of original ideas

How The Ideas Workshop Works...

Inside The Ideas Workshop training, I share my proprietary methods for creating unique ideas that people love, that are fun to create, and that generate incredible results.


The Ideas Workshop covers 11 13 core idea-generation methods, and is designed to teach each of them in a practical, easy to understand way so you can start using them in your business right away.

Each video session includes...

  • The Video Lesson. A walkthrough of each method, including examples, how to use it, and tips and tricks.

  • The How-To Video. Watch 'over my shoulder' as I detail the step-by-step process for each method with a how-to demo, resulting in ready-to-use ideas. 

  • The Worksheet. Follow along with the How-To video with a print-ready PDF, which will walk you through the process for coming up with your own ideas.

  • The Class Outline. PDF notes for each and every lesson - so you can refresh and study in your own time. 

The Ideas Workshop is designed to ensure you'll never run out of original ideas again.

  • No clue how to come up with cute snappy rhyming phrases? I'll give you the formula to do that.

  • Unsure how to tackle a new topic or subject? I'll show you exactly what to do.

  • Spotted a viral trend but struggling to come up with any witty ideas? I got you. 

In The Ideas Workshop, I've pulled together every method that works - and distilled it to create a series step-by-step processes you can apply to any topic, subject or market.


The 11 13 Evergreen Idea Generation Methods



The Wordstorming Technique is a simple process that will help you uncover 'hidden treasures' that make for great ideas.

You'll learn...

  • How to come up with powerful ideas that others miss

  • How to develop in-jokes that really resonate with your market

  • How to create a resource you can return to again and again to help you 'fatten your niches'


Low-Hanging Fruit

Don't miss the obvious!  Use these proven blueprints for your own topics and markets.

You'll learn...

  • The 4 Main Low Hanging Fruit Frameworks

  • When to use each of the frameworks

  • How to adapt each one for your specific market, niche or topic


Plug-In Phrases

My 'Go To' method for generating loads of ideas in record time. Plug-In Phrases are like cheat codes for witty ideas. 

You'll learn...

  • How to use established, popular sayings to create winning ideas

  • Exactly what to look out for when using the Plug-In Phrases Method to generate ideas

  • How to push your ideas to the limit to come up with ironic and meta jokes


Straight Up Rhyme

Rhymes lead to catchy slogans and super-viral catchphrases - and I'll show you exactly how to create them.

You'll learn...

  • The 2 principle methods you can use to discover a maximum amount of rhyme-based ideas

  • The best resources to use to spark and develop your next great rhyming ideas

  • How to identify a great input word for developing catchy slogans


Rhyme N' Replace

Combine rhyming words with well-known sayings - and produce ideas that everybody loves.

You'll learn...

  • How to find the right kind of words to use that deliver the best Rhyme N' Replace results

  • Why the Rhyme N' Replace method is universal in it's appeal, and exactly how to use it

  • Exactly where to find the best rhymes and sayings to use in your ideas


Perception Puns

Puns are a mystery right? Not anymore. Perception Puns are T-Shirt faves, and now you can wrestle them into submission for your own purposes. 

You'll learn...

  • How to develop your own super-witty puns, about any subject or topic

  • Exactly how to push your pun ideas further to develop much more effective designs


Trending Phrases

Use this technique to develop on-the-button, witty designs that ride the latest trends and slang terms all the way to the bank.
You'll learn...

  • How to hop on trending topics and viral stories with perfectly suited ideas

  • How to beat the competition by skipping the obvious, and instead doing something truly unique

  • NEW: Find out how to use Parody, Wordplay and more to truly dominate the latest sayings


Graphic Styles

Use well-recognised visual approaches to give new meanings to any subject or topic.
You'll learn...

  • How visual references affect the meaning and message of any concept

  • Exactly where to find fully-validated, ready to use graphic styles and approaches

  • Precisely what to look out for in order to come up with the strongest, aesthetic driven designs


Iconic Images

Iconic images are iconic for a reason - and you should make use of that!
You'll learn...

  • How to use iconic imagery to create ingenious ideas with multiple levels of meaning 

  • How to do parody and spoof designs the right way -  without getting into legal hot water 

  • Where to find Iconic reference images to speed up your idea generation


Layout Frameworks

Use these 'off the shelf' adaptable blueprints to develop compelling and effective designs. Perfect little vehicles for any subject!

You'll Learn...

  • How to create formidable designs that drive engagement, shares and sales

  • How to develop multi-joke based concepts  

  • Why Layout Framework-based ideas are perfect for building out series and collections that work for a wide variety of products


Mutant Words

Ultra-original ideas by hacking, twisting and mutating the english language!

You'll learn...

  • Why the Mutant Words method delivers weird and wonderful results that people love

  • Exactly what to do with your Mutant Word outputs - to turn them into the strongest possible designs

  • What kinds of mutations to try, and exactly how to do it


Role N' Replace

Take a fresh look at your topic, and examine it's role and function to develop unique design hooks.
 You'll learn...

  • How to identify the 'role' or 'function' of your topic or subject

  • Why the Role N' Replace method is so great for applying to viral stories and trends

  • How to use the Role N' Replace method to brainstorm different categories of ideas 



Play with individual words and syllables to create funny, evergreen design ideas. 
 You'll learn...

  • The difference between an 'internal' pun and an 'overlap' pun

  • How to extend your Wordplay ideas to make them easier to turn into impressive designs

  • The 2 different internal pun approaches, and when to use each one

  • Examples for each of the phrases - to help you understand exactly how, why and where to use it.

The Visual Inspiration Board

  • The Graphic Styles Board. Proven graphic approaches that you can apply to your subject or topic. No matter what you're designing for - you'll be sure to find a style that works (or doesn't, with hilarious consequences) inside this tool.

The Slogan Slot Machine

Creating catchy, snappy slogans is a breeze with the Slogan Slot Machine.


Simply drop in your inputs, and let the Slogan Slot Machine provide you with slogan options galore.


This tool is perfect for creating witty rhyming phrases (and non-rhyming phrases!) - that roll off the tongue and delight your audience and market. 


With over 50+ slogans baked in, you'll never run short of inspiring slogan frameworks to use in your designs.

The Low Hanging Fruit Cheat Sheet

The Mutant Words Masher

Playing with words is a great way to generate original ideas, but knowing exactly how to do that can be confusing and time consuming. 


That's where the Mutant Words Masher comes in. 


Simply drop your word in, and see ultra-unique and quirky transformations appear right away. Watch in amazement as novel, crazy ideas form before your very eyes!


And as if that wasn't enough - the Mutant Words Masher will break down your word and help inspire new and fantastical ideas from within. 


It's Mutant Magic!

Methods Workflow Cheat Sheet

The Ideas Sorter PRO
(With 127 Ready-Made Ideas)

One of the downsides of taking the Ideas Workshop is developing more ideas than you can handle. 

That's why I built The Ideas Sorter PRO - an incredible tool to help you sort, analyse and prioritise your ideas based on over 10 different criteria. 

With The Ideas Sorter PRO you'll know exactly which of your designs to work on next - and of course you can customise the scoring criteria to your personal needs, so you'll never feel analysis paralysis again. 

Includes 127 Example Ideas!

To help explain how to use The Ideas Sorter PRO - I've included 127 sample ideas as example content. 

These ideas are taken directly from the Ideas Workshop how-to sessions - each of them an example of a 'live' idea I developed using the very methods taught inside The Ideas Workshop. 

So if you're looking for a quick blast of inspiration - or you'd just like some ready-made concepts to work from - The Ideas Sorter PRO is the place to go!

Is The Ideas Workshop For You?

The Ideas Workshop isn't for everyone - but it could be just what you're missing (and transform how you come up with ideas).


Let's find out if it's a good fit for you...

The Ideas Workshop Is Right For You If...

  • You want to learn how to come up with original ideas by yourself

  • You're looking for ways to generate lots of great ideas fast

  • You know you can design well, but you need help brainstorming ideas

  • You're want new ways to discover funnyquirky concepts

  • You already have good ideas, but you want to improve your hit rate

  • You're looking for concepts that work great on physical products

  • You want to get ideas that provoke positive responses from your market

  • You want to confidently hop on trends and viral stories with relevant, appropriate designs

  • You want ideas that work great on T-Shirts - but can also be used on many other product ranges too

  • You want to 'fatten your niches' with low hanging fruit

Whilst my bread and butter is designing T-Shirts - the methods and techniques taught inside The Ideas Workshop aren't just for T-Shirt designers. Oh my, no. 


These methods, frameworks and blueprints will work across many different design disciplines - and across a wide variety of products and client cases.


Just take a look at some of the people who will benefit from what's inside The Ideas Workshop...


  • T-Shirt Designers

  • Hand Letterers

  • Graphic Designers

  • Creators With Their Own Merch

  • Print on Demand Sellers

  • Meme Makers

  • Art & Creative Directors

  • Shopify Store Owners

  • Influencers & YouTubers

  • Illustrators

  • Commercial Artists

  • Social Media Managers

  • Greetings Card Designers

  • Editorial Illustrators

  • Cartoonists

  • Freelance Designers

  • Print Shop Owners

  • Lettering Artists


...basically anyone who needs original ideas and concepts for designs. 


But like I said - it isn't for everyone. 

The Ideas Workshop Is Not For You If...

  • You want to know how to find niches, subjects or markets to design for. That is not taught here.

  • You want to learn how to design or illustrate. This course deals excusively with ideas - not the design side. 

  • You want 'ready made' ideas. This is for people who want to learn how to create their own original ideas (you must bring the topic, subject or niche - and be prepared to do the work).

Live Feedback Sessions

'Deep Dive' Live Session Recordings

  • Deep Dive 1: Wordstorming, Low-Hanging Fruit & Plug-In Phrases

  • Deep Dive 2: Straight-Up Rhyme, Rhyme N' Replace & Trending Phrases (& Homework Review)

  • Deep Dive 3: Graphic Styles, Iconic Images & Layout Frameworks (& Homework Review)

  • Deep Dive 4: Mutant Words & Wrap Up (& Homework Review)

  • Deep Dive 5: Week 4 Homework Review

The Ideas Workshop Community

Improving your ideas becomes even easier if you're surrounded by the right people to bounce ideas off.


And that's exactly why I've created The Ideas Workshop Community.

This exclusive private community provides a safe space to share ideas, ask questions and get feedback on whatever you're working on. 


You'll be able to:

  • Share your ideas and get feedback in a safe, distraction free setting

  • Ask questions and access help and support from Michael Essek and others

  • Bounce ideas off other like-minded creators

  • Have your say on future methods, tools and frameworks, and vote on your favourites

  • Access an organised resource of helpful tools, links and recommended reading to help you master each method from The Ideas Workshop

  • Get all the latest updates, announcements and additions straight to your inbox every week - with the weekly email digest

The Ideas Workshop Community is the ideal accompaniment to The Ideas Workshop - bringing you together with fellow students, and giving you the latest tools, tips and updates to keep your idea game at it's strongest. 

If you want to supercharge your ideas ability, learn what methods work and why - and get the tools and frameworks you need to make ideas as easy as possible - The Ideas Workshop is for you.


Low Hanging Fruit

Plug-In Phrases

Straight Up Rhyme

Rhyme N' Replace

Perception Puns

Trending Phrases

Graphic Styles

Iconic Images

Layout Frameworks

Mutant Words

Worksheets & Class Outlines

Slogan Shot Machine

Mutant Words Masher

The Ideas Sorter

Visual Inspiration Board

Low Hanging Fruit Cheat Sheet


LIVE Feedback and Q&A Sessions

4 Deep Dive Live Session Recordings

The Ideas Workshop Community

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If you want to supercharge your ideas ability, learn what methods work and why - and get the tools and frameworks you need to make ideas as easy as possible - The Ideas Workshop is for you.



Low Hanging Fruit

Plug-In Phrases

Straight Up Rhyme

Rhyme N' Replace

Perception Puns

Trending Phrases

Graphic Styles

Iconic Images

Layout Frameworks

Mutant Words

Worksheets & Class Outlines

Plug-In Phrase Directory

Slogan Shot Machine

Mutant Words Masher

Visual Inspiration Board

Low Hanging Fruit Cheat Sheet


Live Sessions

4 Deep Dive Sessions Recordings

The Ideas Workshop Community

12 Month Membership

You've Got Questions - I've Got Answers...

Q: What Is The Ideas Workshop?

Q: How Long Does It Take To Complete The Course?

Q: How Long Can I Access The Content?

Q: I Already Have Plenty Of Ideas - Why Would I Need This?

Q: I Don't Do Funny Ideas - Is This Still Going To Help Me?

The short answer is yes!


Whilst a lot of the techniques here are GREAT for creating original joke-based ideas - they can also be used to create fantastic ideas that don't rely on humour at all.

Plus - humour is a great motivator - it moves people to respond, share and buy. So if you aren't using humour in your designs - you are probably missing out - and The Ideas Workshop will help you conquer your funny side in no time at all!

Q: Do You Show How To Find Niches, Trends, or How To Design?

Q: How Do I Access The Tools?

Once inside The Ideas Workshop you'll find links and instructions so you can access all the tools and resources.

Q: Is The Training Live?

Q: What If I Can't Make The Live Sessions?

Q: When Do I Get Access To The Course?

Q: What If It's Not For Me? Can I Get A Refund?

Q: Is The Ideas Workshop Community A Facebook Group?

No - The Ideas Workshop Community is hosted on a standalone, dedicated site. 


You'll get an invite to join when you sign up, along with full instructions. 


The Ideas Workshop Community is designed to be a distraction-free environment to get feedback, support and share advice and the latest greatest idea-generation methods. 

Q: Is The Ideas Workshop Just For T-Shirt Designers?

What Others Are Saying...

Some anonymous feedback from current Ideas Workshop students...

I easily made up the cost of the course in the first few weeks. I think the direction helped me to focus on specifics. Thus allowing me to complete a set of designs that worked really well for Q4. I don't always pursue holiday designs due to the massive number of designs. This year I addressed a very specific niche and did really well. (Thank you!)


Yes, I find it much easier to get new ideas, befor it was more looking for other stuff that's selling and just turning that into my ideas. And I have three designs, that already got a couple of sales, which are based on your workshop. I think I would not have thought in that direction without your advice. Thanks a lot

I covered the cost of the course early. I pulled together some ideas from the first week or two and had sales right away. Initially I was concerned about cost-but found it was well worth the investment.

I was relieved to find that I was actually able to develop so many viable ideas, that my main problem became sorting between them to prioritize the best.

I've learned methods to create my own designs -- they almost seem like creative secrets. It does make it easier to generate my own designs and gives me the confidence to do it. Maybe creativity can be learned.

Coming up with ideas is much easier, especially when I use the wordstorming worksheet. I have made sales on new designs which is always encouraging.

Yes I have had some very good sales already, the word storming has proved very useful and a much better method than I was using, I have more ideas than I have time to draw at the moment!

I have found it much easier to develop new ideas and love that I now have tools to help and guide me.

Making less complicated designs, quicker workflow with more confidence and inspiration

The low hanging fruit drive me some sales in different niches. 👍

I have sold shirts within days after applying the methods found in the course. I have also found generating ideas a lot easier and a lot more fun too.

I used the plugin phrase collection quite often and I already generate sales from those ideas

I got my first 2 sales for my first 101 design from one of the iconic image methods on the first day after it uploaded. I generate hundreds of new ideas to execute this week from the plugin phrase and I think it will be evergreen and little competition after I apply the word storming methods. After all, The ideas workshop is great, and honestly, I wouldn't recommend it to another POD business player because they will be very good at this business and the nugget will be decreased..hahaha... Now I have no time to play and watch Netflix anymore because there are a hundred ideas or concepts to execute each week.

Yes, I found it very helpful - especially because I'm Brazilian and English is not my native language. I created a bunch of ideas and I'm already seeing some sales on Redbubble, Threadless and Teepublic.

The Ideas Workshop

Join The Ideas Workshop today for instant access to...

    • The 11 13 Core Video Lessons

      Instant Access to all 13 fundamental video classes, including dedicated 'how-to' sessions with examples. Over 3+ hours of brand new video content.

    • Worksheets & Outlines

      Dedicated downloads and worksheets for each of the core lessons, to help you follow through each technique step-by-step. 

    • The Visual Inspiration Board 

      Hundreds of visual prompts, iconic images and layout frameworks to help you develop inspired visual-based ideas as fast as possible.

    • The Low Hanging Fruit Cheat Sheet 

      Create Ultra-fast, roll of the tongue, alliteration based ideas in seconds.

    • The Slogan Slot Machine 

      Find incredible, original slogans with a simple click or two.

    • Twist, turn and mutate input words to come up with quiky, ultra-original ideas with this easy to use tool.

    • The Methods Workflow Cheat Sheet

      Twist, turn and mutate input words to come up with quiky, ultra-original ideas with this easy to use tool.

    • The Ideas Sorter PRO

      Makes analysing, filtering and sorting your ideas super-easy - PLUS it comes with 127 ready-made ideas for instant inspiration.

    Plus The Following Exclusive Bonuses...

    • Instant access to these exclusive recordings that cover each of the main techniques, with live examples and answers to your questions.

    • The Ideas Workshop Community

      Ask questions and get answers, vote on upcoming classes and features, and find a growing resource of useful links, tools and FAQs inside this private, exclusive community. 

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