Part 1 - ‘The Big Picture’ - explains the basic framework I followed to grow my own T-Shirt businesses. It goes into detail on the underlying principles that you must grasp in order to make your T-Shirt business a success - and the mistakes you must avoid.
Part 2 - ‘Getting Started’ - is where we begin to get into the detail - about the sites you should be selling on - and why. We’ll talk about the different kind of T-Shirt platforms, and how you can use each to your advantage. By the end of this section, you’ll have the information you need to go out and start making sales.
Part 3 - ‘Scaling Up’ - takes you from beginner to intermediate and beyond - walking you through specific tactics that you’ll need to grow your income month to month. From marketing to developing your own store - and protecting your income - we’ll cover everything you need to establish yourself as a successful and stable T-Shirt seller.
Finally in Part 4 - ‘The Nitty Gritty’ - we go through some of the more complex and detailed areas that all T-Shirt designers and business owners should know. Copyright, Intellectual Property, Branding - and the specifics of selling on Amazon - all of this and more.
By the end of the book you’ll have a thorough understanding of the steps and skills required to go from zero to hero in the world of selling T-Shirts online.