Life's Too Short To Design Ugly T-Shirts.
Creating awesome designs doesn't have to be difficult, complicated or stressful.
Once you understand the core fundamentals, and know what type of design you're making - you can create winning designs, at scale (designs that people actually want to buy, and that are fun to put together).
If you want a practical, over-the-shoulder look at an efficent design process - Designing T-Shirts The Right Way is for you.
Michael Essek
What You'll Learn...
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The 4 main T-Shirt design types - and how to tackle each one
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How to make the right design decisions quickly
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The technical design principles that make for great T-Shirt designs
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How to avoid amateur design mistakes
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How to minimise colours without compromising quality
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Which types of T-Shirt designs can be created with minimal effort (for quick wins)
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How to turn trending phrases and slogans into designs that people actually want to wear
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How to create winning parody designs (without legal headaches)
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How to turn one idea into several awesome, individual designs
6+ Hours Of Exclusive Video Training
Downloadable Slides For All Sessions
Lifetime Access To Future Updates
What's Inside...
7 Exclusive Video Training Sessions
Designing T-Shirts The Right Way is taught over 7 separate sessions - each around an hour long, and covering all aspects of my design philosophy and process.
You'll see 'over my shoulder' - as I turn ideas into designs - across a variety of styles, niches and, most importantly - design categories.
Each session was taught live during March and April 2023 - so you get instant access to all sessions immediately.
Here's what we cover in each session:
- Session 1 - T-Shirt Design Categories. An introduction to the 4 main T-Shirt design categories, how they work, and how I think about using each one. (55m)
- Session 2 - Technical Principles. A deep dive into T-Shirt design fundamentals, and why they matter. (59m)
- Session 3 - Parody Designs. Understanding parody designs and how to create them (includes over-the-shoulder design). (51m)
- Session 4 - Graphic Style Designs. Understanding 'Graphic Style' designs, and how to create them. (59m)
- Session 5 - Graphic & Text Designs (Part 1). Creating designs incorporating text & graphics, with over-the-shoulder design, starting from original sketches. (59m)
- Session 6 - Graphic & Text Designs (Part 2). Finalising T-Shirt designs from Session 5 - showing the final processes and finished T-Shirts. (46m)
- Session 7 - Text-Only Designs. Does your design require graphics? Maybe not. In this session we dive into those considerations, and tackle some live text-only designs. (38m)
Graphic Styles Airtable Base
Creating certain types of T-Shirt designs is tricky if you don't have the resources you need.
That's why I put together the Graphic Styles Airtable Base. It includes over 60 Graphic References, complete with examples, and links to relevant fonts, graphic packs, tutorials and more.
No more time wasting looking for the right font!
PDF Slides For All Sessions
Download the comprehensive slides from each session - including the notes, illustrations and examples you need to master the ins-and-outs of T-Shirt design effectively.
Go Behind The Scenes Of 7+ New Designs...
Designing T-Shirts The Right Way is a practical guide to the art and science of T-Shirt design - intended to help you see exactly how I make design decisions in real-time.
With that in mind - you'll see me work on several real world designs 'over my shoulder' - from simple text-only pieces to a whole series of designs that requires original illustration.
From initial concepts and sketches, through to font decisions, colour choices and layout - everything is covered. And the best part is - you'll see exactly how easy it is to put together designs that really work.
Designing T-Shirts The Right Way Is For...
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Designers who are new to the world of T-Shirt design, and want to make quick progress
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Designers who feel they could be creating designs much faster, and want to remove the blockages from their creative process
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Designers who get stuck, confused or hit a block thanks to 'analysis paralysis' when it comes to designing
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Designers who get the feeling there's something they're missing about the types of designs that actually sell
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Designers who want to know how to churn out high volumes of original designs that buyers love (without compromising on quality)
⭐ NEW BONUS ⭐
NEW! 'Evergreen Designs' Sessions
2 EXCLUSIVE BONUS RECORDINGS
Evergreen Designs are designs that aren't tied to a specific trend or holiday - but have an 'evergreen' or long-term appeal.
They could be related to any hobby, interest or subject that isn't likely to disappear anytime soon.
When done right, evergreen designs can keep selling for years. In fact, many of my top-sellers are evergreen designs that are still selling at least weekly.
I'm honestly surprised that most new designers and artists seem drawn to the highest possible competition niches and markets (like holidays and 'pets') - instead of focusing on relatively low-competition areas that could deliver them regular sales for years to come.
A few weeks ago, I taught 2 new sessions on Evergreen Designs to my Ideas Workshop members.
In those sessions I taught...
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What evergreen really means (and it's more than just 'not a holiday related design')
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Why you must prioritise these types of designs if you want long-term sales (without the stress)
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What to look out for when analysing evergreen topics (with plenty of real-world example topics AND evergreen designs)
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How you can create the strongest possible evergreen designs, so that they can even become 'niches' unto themselves
...and a whole lot more.
You'll get instant access to both bonus sessions - along with a downloadable PDF of the slides, so you can truly take on board the benefits of evergreen designs and start putting them to work in your business.
Get Started Today...
What You're Getting:
Instant Access to the 7 'Designing T-Shirts The Right Way' Sessions (6+ Hours of video lessons)
The Graphic Styles Airtable Base (Airtable Base)
Downloadable Slides for each session (PDFs)
⭐ Evergreen Designs - Part 1 Exclusive Bonus Session (40m video recording) ⭐
⭐ Evergreen Designs - Part 2 Exclusive Bonus Session (50m video recording) ⭐
Got Questions?
Who Is Designing T-Shirts The Right Way For?
Designing T-Shirts The Right Way is for designers, illustrators and artists who want to better understand the elements and principles that make for great T-Shirt designs.
This course is designed to help you produce designs fast, with a focus on practical tips that actually matter - rather than minor details that make little difference to your sales.
You'll see exactly how I approach the T-Shirt design process across various types of designs - and you'll see 'over my shoulder' as I move from idea to final design.
Do I Need Any Particular Software?
I use Procreate and Photoshop to put my designs together, as you'll see in the course.
But you can use whatever software you like - because the principles, tips and tricks contained in Designing T-Shirts The Right Way are not specific to any particular design program.
The course is designed to help you speed up your workflow and create better designs - regardless of what software you use.
Is This A Live Training?
No, Designing T-Shirts The Right Way includes 7 exclusive video sessions that were taught live over 7 weeks. You will be getting access to these 7 video recordings - along with the downloadable slides, resources and bonuses.
Will I Get Lifetime Access?
Yes, you'll have lifetime access to the entire course - and any future updates and bonuses.
Is There A Money Back Guarantee?
Yes - with caveats.
Due to the online nature of the course, anyone who accesses a majority of the content will not be able to request a refund.
Therefore I recommend you watch the first session and then make a decision if the rest of the course is for you. If not - just request a full refund by emailing me at michael@michaelessek.com
Please see our full refund policy here
Designing T-Shirts The Right Way
$199
Instant Access To The 7 Video Session Recordings
The Graphic Styles Airtable Base
Slides For Each Session (PDFs)
Lifetime Access + All Future Updates
30 Day Money Back Guarantee
⭐ Evergreen Designs - Part 1 Exclusive Bonus Session (40m video recording) ⭐
⭐ Evergreen Designs - Part 2 Exclusive Bonus Session (50m video recording) ⭐
© Michael Essek. All rights reserved.