EBOOK BUNDLE SPECIAL
How To Build A Future-Proof Business By Creating Designs That Buyers Love
Michael Essek
My 4 New eBooks reveal the evergreen tactics and practical tips you need to create original work that sells consistently - plus what you need to know in order build a solid business from your creations.
If you want steady sales, a stable business, and the confidence to know that what you're working on is going to sell - there are no short cuts.
Sure - new tools, distractions and shiny objects will cross your path - but the fundamentals that drive customers to like, share and buy your designs won't change.
Since 2016 I've been writing my weekly email newsletter - sharing my personal tips, tricks and techniques for generating original design ideas that are fun to work on - designs that also generate consistent engagement and steady sales.
And for the first time, I've collected over 40+ of my 'greatest hits' - and put them together in 4 easy-to-digest eBooks. Each chapter has been updated, re-formatted and arranged around the 4 most important topics for any serious T-Shirt Designer: Idea Generation, Humour, Design Skills and Marketing and Branding.
Inside you'll find practical tips and tricks, 'big picture' advice, and evergreen techniques - all with one goal in mind: to help you achieve your goal of building an art-based business that works for you (not the other way around).
Read on to see everything included...
BOOK ONE
Get The Right Idea
WHY GREAT IDEAS ARE THE KEY TO SALES
Great ideas are the easiest way to generate consistent sales. Understanding and connecting with your buyers is what really matters - and that's why your ideas are so important.
As distractions abound, the ability to develop great original ideas is an advantage you cannot afford to be without. This one skill has more of an impact on long-term sales than your design ability, your marketing chops, and any amount of keyword or SEO tactics.
Get The Right Idea is a collection of my best Idea Generation thoughts - covering all aspects of the creative process; with practical, step-by-step tips, big picture thinking and evergreen advice.
What You'll Learn When You Read 'Get The Right Idea'...
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Why there's no such thing as 'too many ideas' - and how to seperate the good from the not-so-good - pg. 14
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The 3 different voices you can use in your designs (and how to adapt these for any niche or subject) - pg. 5
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Why your ability to produce great ideas consistently is so incredibly valuable - pg. 19
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My 4-step Art-Based Business Strategy, and why it ALL relies on great ideas - pg. 20
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11 Incredible Tips from the world's most succesful YouTuber, that apply directly to Print on Demand and organic sales - pg. 11
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How you can generate great original ideas by playing with words and letters (anybody can do this) - pg. 15
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A simple rhyming technique that leads to flexible, unique ideas that are easily adaptable to any niche, and any style - pg. 40
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How you can improve the 'hit rate' of your ideas by better understanding your audience - pg. 25
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What 'hooks' are - why you need them - and which ones to use in your designs (depending on your audience) - pg. 35
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The 4 skills that make a 'Full Stack' Designer - and why this matters for future-proofing your business - pg. 35
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Why keywords are not your real problem - pg. 42
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My first Threadless design failure - and what you can learn from it - pg. 48
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A simple model to generate 'series' of designs, that can lead to viral hits, book deals and much more - pg. 30
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The one thing you need to do more of if you want better ideas, consistently - pg. 44
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How just one single sale gives you a whole pile of useful information - and what you should do with it - pg. 7
Full Chapter Breakdown:
18 Chapters, 50 pages and over 9k words of idea generating tips, tricks and advice:
1. Do Your Ideas Suck?
2. Whose Voice Is It Anyway?
3. Doing More Of What Works
4. Advice From Mrbeast
5. Too Many Ideas?
6. Change A Letter, Get A T-Shirt Idea
7. What's My Idea Worth?
8. My Art-Based Business Strategy
9. One Way To Come Up With Better Ideas
10. How To Improve Your Hit Rate
11. Think 'series' And Prosper
12. Stop Doing This (Do This Instead)
13. Simple Formula, Big Results
14. The 'Straight Up Rhyme' Method
15. Keywords Are Not Your Problem
16. How To Have Better Ideas
17. How To Be A 'Full Stack' Designer
18. This Design Didn't Fly
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Get The Right Idea
PDF eBook
Learn why ideas are the key to sales - and start improving your ideas immediately.
$23.99
BOOK TWO
Trust Me, I'm A T-Shirt Designer
HOW TO CREATE DESIGNS THAT SELL
Ideas matter more than anything; but T-Shirts are still a visual medium first and foremost. If you don't understand the fundamentals and nuances of T-Shirt design, you are setting yourself up for failure.
Some designers overcomplicate the process - others are slapdash and careless. But good design is an art - it isn't just a box-ticking exercise. There are many minor details that can make or break a T-Shirt concept - and it's your job to know what those are.
Trust Me I'm A T-Shirt Designer is packed full of practical advice for T-Shirt designers - from how to organize your work, through to fonts, colour and reference decisions. If you're designing T-Shirts, you need to know this stuff.
What You'll Learn When You Read 'Trust Me, I'm A T-Shirt Designer'...
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Why you should keep your designs organised before you begin - and how to do exactly that - pg. 4
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How T-Shirt design is a numbers game - and why it's important to view it as such - pg. 8
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What one of the world's most popular cartoonists taught me about T-Shirt design - pg. 9
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The ONE element of EVERY T-Shirt design that a shocking number of designs ignore completely (and why this costs them sales) - pg. 12
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Why you need to communicate emotion in your designs - and one simple way to do this - pg. 15
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A design lesson from a major supermarket - one that can transform your concepts into designs that fly off the shelves - pg. 18
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How to use subliminal messaging (in an ethical way) to communicate effectively with your potential customers - pg. 21
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Why you should NEVER use black in your T-Shirt designs (!?!?) - pg. 24
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How to find reference images that make for great T-Shirt illustrations (and no, it's not AI) - pg. 27
Full Chapter Breakdown:
9 Chapters, 29 pages and over 4k words of design tips and tricks for the modern T-Shirt designer:
1. How To Get Your Design Ducks In A Row
2. The Money Is In Your List (Of Designs)
3. Lessons From Larson
4. TShirt Design Colour Tip
5. Why You Should Put Faces On Things
6. Design Lessons From Aldi
7. How To Use Subliminal Messaging To Sell More Stuff)
8. Don't Use Black
9. How To Find Guilt Free Reference Images
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Trust Me, I'm A
T-Shirt Designer
PDF eBook
Practical design tips and tricks to help you create designs that look great and make an impact.
$23.99
BOOK THREE
The Future Is Funny
USING HUMOUR TO SELL MORE STUFF
Humour is a short-cut that delights buyers and pushes them towards the buy button. Can you afford to ignore this lucrative market?
It's getting harder and harder for designers to rely solely on their artistic abilities. Good design alone won't cause your products to fly off the shelves - but a dash of well-placed funny-ness can make all the difference.
The Future Is Funny explains why designers need to develop their funny bones, and get to work on humorous designs. This is the lowest hanging fruit with the biggest potential impact, and very few designers have any idea how to do this well (which means the competition is easy to beat).
What You'll Learn When You Read 'The Future Is Funny'...
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Why you should work on 'funny' hooks - over and above aesthetic or message-based designs - pg. 3
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How to use memes to validate ideas quickly and easily (with extra benefits!) - pg. 5
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3 Things you can ethically steal to use in your ORIGINAL ideas (with examples) - pg. 8
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A free website you can use to spark crazy funny ideas that work great on T-Shirts - pg. 10
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Why the 'funny T-Shirt Market' is anything but saturated (and what that means for you) - pg. 14
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The 6 reasons why you should prioritise humour in your designs - and why this matters for your long-term business prospects - pg. 16
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A 3-Step framework for spotting the most effective design ideas - pg. 18
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Why memes matter, what you can learn from them, and how to dissect them for your benefit - pg. 21
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Why originality and humour is so powerful, and how it knocks seven bells out of almost any other technique or strategy (with viral examples) - pg. 23
Full Chapter Breakdown:
9 Chapters, 24 pages and over 4k words on using humour and jokes to make more sales:
1. Three Reasons To Work On 'funny' Hooks
2. How To Validate Your Ideas With Memes
3. Three Things You Can Steal
4. FAI Funny Acronym Ideas)
5. Is The Funny TShirt Market Saturated?
6. No Laughing Matter
7. The JAR Framework
8. Behind The Meme
9. Permission To Be Silly?
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The Future Is Funny
PDF eBook
Learn how to be funny, why it matters, and how to inject humor into every design you create.
$23.99
BOOK FOUR
Blood, Sweat & Strategy
TRENDS, BRANDING AND BUILDING A T-SHIRT
BUSINESS THAT WORKS FOR YOU
It's a big world out there, and there's more than one way to build a business from your art. Should you follow trends? Build a brand? How do you decide?
Blood, Sweat and Strategy is a big picture look at different strategies you can use to make sales - whether chasing trends, building a brand or relying on organic search traffic.
No matter what your focus or what you choose to work on - there are consistent principles you should know about before you dive in. This collection of articles will give you food for thought, as well as practical encouragement along the way.
What You'll Learn When You Read 'Blood, Sweat & Strategy'...
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The 5 tools you can use to spot current trends, starting right away - pg. 4
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Why it pays in the long term to create the type of work you want to create (instead of chasing every distraction) - pg. 8
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The 2 things you must pursue if you want to have a sustainable, long-term art-based business - pg. 11
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Unconvential ways to get your first sale, without doing anything unethical or scammy - pg. 15
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The 4 hard things that will have an incredible impact on the success of your business - pg. 16
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Why you need to 'just start' - and how you can do this with minimal resistance - pg. 24
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Why a brand doesn't have to be a big scary thing (with examples of 'brands' that anyone can start, easily) - pg. 24
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Organic vs Brand - which is better? A deep dive into this topic on pg. 30
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Why developing a daily designing habit matters, and how to think about it so you don't go insane - pg. 34
Full Chapter Breakdown:
9 Chapters, 34 pages and over 6k words of marketing, branding and strategy advice:
1. Five Ways To Spot New Trends
2. Do What You Wanna Do
3. Pick Two
4. Unusual ways to get your first sale
5. Four Hard Things To Do
6. Why You Should Just Start
7. A 'brand' Doesn't Have To Be A Big Scary Thing
8. Organic Print On Demand Vs. Brand Building
9. Daily or Die Tryin'
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Blood, Sweat & Strategy
PDF eBook
Get up to speed on trends, branding and marketing tactics and decide what's best for you.
$23.99
SUBSCRIBER SPECIAL OFFER
Get All 4 eBooks Today
For Over 40% Off
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Plus Get 2 Bonus eBooks When You Grab All 4 Books Today...
2 BONUS EBOOKS
How To Sell More Shirts (Second Edition)
+ Grow Your Own T-Shirt Business
PDF EBOOKS
My first 2 eBooks - jam packed full of essential information for any Print on Demand seller - to take your from zero to hero in no time at all.
How To Sell More Shirts (Second Edition)
Strategies, Tips And Tricks To Help You Sell T-Shirts Online with Merch By Amazon And Print-On-Demand Sites – Even If You’ve Never Sold A T-Shirt Before!
Here are just a few of the things you'll learn inside 'How To Sell More Shirts [Second Edition]'...
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How to identify the types of T-Shirt Markets you should be targeting (and those you should ignore) - pg. 8
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The kinds of T-Shirts you must be creating to make decent money – long into the future! - pg. 28
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How to develop a strategy for generating solid design ideas that are much more likely to generate regular sales - pg. 23
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Quick and simple ways to upgrade your designs so that you are the premium option - pg. 37
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How to stand out in crowded niches and super-hot trends (without just lowering your prices) - pg. 48
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How to use social media to find popular design ideas that you won’t find anywhere else - pg. 45
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The often-made mistakes that almost all newbie sellers make, and how YOU can avoid them - pg. 55
Grow Your Own T-Shirt Business
How To Start, Where To Sell & How To Scale
From Print-On-Demand To Your Own Brand
Over 1 year's worth of blog content - crammed into a logical and easy to read book: Grow Your Own T-Shirt Business. This outlines everything you need to start a succesful T-Shirt business from scratch.
What's Inside 'Grow Your Own T-Shirt Business'...
Over 27 Chapters, 48,000 Words and over 180 pages of the most comprehensive T-Shirt selling information you will ever read!
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How To Dominate ANY T-Shirt Trend - so you can smash the competition - pg. 87
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The 3 Major Methods you can use to market your own T-Shirts without spending money - pg. 80
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Tips and Tricks for dealing with Copycats on Merch By Amazon and other Print-On-Demand Platforms - pg. 106
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How to supercharge your sales by developing a relentless designing habit - pg. 110
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A complete game-plan for selling T-Shirts on Instagram profitably - while building your OWN follower count - pg. 127
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Outsourcing designs the RIGHT way - get the best quality at the best prices for long term recurring sales - pg. 122
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Understanding T-Shirt Copyright, Intellectual Property and Parody Law - so you can maintain and protect your sales, without the legal hassle - pg. 134
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How to Brand yourself - as an individual or as a 'brand' - so that your T-Shirt business will appeal the right people - pg. 144
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A complete breakdown of my first $100k year in T-Shirt sales - where they came from, and everything I learned - pg. 174
Usual Price: $49.99
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GOT QUESTIONS?
Your Questions Answered...
Is This New Content?
The content in these books is taken from my email newsletter - spanning back to 2020.
This content is not available anywhere else online, or in any other format - so unless you've been a subscriber since pre-2020 and you've saved (and organized) all my emails - at least some of this will be completely new to you.
If you have been a subscriber since pre-2020, then it's possible you'll have seen some of this content before - though not of course in this new, re-written and organized eBook format. In that case, you may appreciate being able to re-visit these articles in an easy to read, easy to digest form.
Is There A Money Back Guarantee?
Yes!
If for any reason you aren't satisfied with your purchase, you can email me at any time within 30 days to request a full refund. Just email Michael@michaelessek.com and I'll get that sorted right away.
BOOK BUNDLE SPECIAL OFFER
Get All 4 6 eBooks Today
For Over 40% Off
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Instant PDF Download
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ePUB & Mobi Formats
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30 Day Guarantee
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+ 2 Bonus eBooks
(value: $49.99)
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